Privacy Policy

Privacy Policy –
Thrive Heroes Foundation

Last Updated: January 10, 2026
EIN 41-2572498

1. Introduction

Thrive Heroes Foundation (“Thrive Heroes,” “THF,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit our website, request support, donate, or otherwise interact with us.

By using our website or providing information, you agree to this Privacy Policy.

2. Information We Collect

A. Information You Provide

We may collect:

Name, address, email, phone number
Military, veteran, or current family member’s status
Information about your health history if you voluntarily provide it
Donation information (amount, dedication, recurring status)
Payment method information processed through secure payment vendors
Communication preferences
Program application and eligibility information

B. Information Collected Automatically

We may automatically collect:

IP address
Browser type and device type
Pages visited and referral links
Approximate location based on IP address
Date and time of visit

We may use cookies and analytics tools (such as Google Analytics) to understand usage patterns and improve our website. You may disable cookies in your browser, but some features may not function properly.

3. How We Use Information

We may use information to:

Review and process support requests
Determine eligibility for programs
Coordinate services with partner providers
Communicate about applications, donations, or participation
Issue donation receipts and acknowledgements
Improve our programs, services, and website
Conduct internal analytics and reporting
Comply with legal or regulatory requirements
Protect our rights, safety, donors, and beneficiaries

We do not sell, rent, or exchange personal information.

4. How We Share Information

We may share information:

Other healthcare providers for eligibility and coordination, when permitted by law or authorization
With vendors and service providers (such as payment processors, email platforms) under confidentiality obligations
When required by law, subpoena, or legal process
When necessary to protect safety or prevent fraud

Health-related information is shared only where legally permitted or with your authorization.

5. Health Information & HIPAA

Thrive Heroes Foundation is not a healthcare provider and is generally not a “covered entity” under HIPAA. However, we may receive health-related information as part of eligibility evaluation or coordinating sponsored care.

If you receive treatment from a healthcare provider, that provider is responsible for HIPAA compliance and will present their own HIPAA Notice of Privacy Practices. We may enter into a Business Associate Agreement or request written authorization when required by law.

We maintain a high level of confidentiality for all health-related information, even where HIPAA may not directly apply.

6. Virginia Consumer Data Protection Act (VCDPA)

If you are a Virginia resident, you may have certain rights under the VCDPA, including the right to request access to your personal information, request corrections, or request deletion of certain data. To exercise these rights, email support@thriveheroes.org. We will evaluate and respond consistent with applicable Virginia law.

7. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security of information transmitted or stored electronically.

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal and tax obligations, or enforce our agreements.

Donation records may be retained for accounting, auditing, and IRS compliance.

9. Children’s Privacy

We do not knowingly collect personal information from children under 13 without parental consent. If we become aware that information has been collected without consent, we will delete it.

10. International Users

Our website and services are directed to individuals located in the United States. If you are located outside the United States, you acknowledge that personal data may be transferred to and processed in the United States under U.S. laws.

11. Your Choices

You may:

Request corrections to your contact information
Opt out of non-essential communications
Request limits on certain uses of information (subject to legal limitations)

To exercise these rights, contact support@thriveheroes.org.

12. No Medical Advice

Nothing contained in this Privacy Policy or on our website constitutes medical advice, diagnosis, or treatment. Healthcare services are provided solely by independently licensed providers under applicable Virginia law.

13. Changes to Policy

We may update this Privacy Policy periodically. The “Last Updated” date indicates the effective date. Continued use of the website means acceptance of updated terms.

14. Contact Us

If you have questions or privacy concerns, please contact:

Thrive Heroes Foundation
Email: support@thriveheroes.org

15. Legal Disclaimer

This Privacy Policy does not create any contractual rights or obligations beyond those required by applicable law.

16. SMS COMMUnications

If you choose to opt in to receive SMS messages from Thrive Heroes Foundation, you will be informed of and agree to receive text messages related to important notifications, responses to your inquiries, and updates about upcoming events and Foundation activities.

By selecting “YES,” you provide consent to receive SMS messages from Thrive Heroes Foundation
We do not sell, rent, disclose, or share your SMS opt-in information or consent with third parties for marketing or commercial purposes
Message frequency may vary
You can opt out at any time by replying "STOP" to any message
For support, reply "HELP" or visit our website
Message and data rates may apply